I-Ho’s (pronounced EE-hoh’s) Korean restaurant is based in Bozeman, Montana. The wordmark allows the viewer to understand the dichotomy of the restaurant’s founder, I-Ho, a Korean American with a passion for both of her countries. Thus, the mark is designed to include both languages: the lower half of the mark says the founder’s name in English, and the upper half of the mark says something everyone can relate to regardless of the language you speak. “Mmm!”